Google is ready to inspire you with its new feature
Google has decided to come up with a new feature and its success will definitely bring up the many benefits to Google and it has already started experimenting with a new format for search results and that will eventually make any brand, celebrity or any organization, has dedicated Twitter-like feed built into the company’s search engine. Google at the initial stage employing it by making presidential campaigns’ post lengthy debate rebuttals and by curating the stances of candidates on the top issues of the country such as “Gun Control and Immigration. The specific design of these search results is as same as Google’s mobile cards that are to be swiped as well as clicked or even tapped on for expanding for more information. This current feature by Google is yet to be appreciated and now the time will define its success.
What will this feature have for the businesses of all kinds?
The similar tools are also being extended for small businesses and that can also be offered to celebrities and world’s famous brands. The change which Google has confirmed was noticed by search expert Mike Blumenthal at the first place, and Mike Blumenthal is the one who was searching for the engagement ring stores in Buffalo, New York and eventually came across a specially designed advertisement for local seller Andrew Jewelers. Clicking on any one of Andrew Jeweler’s posts that are curated into a Twitter Feed-like stream of ads, makes you come across a dedicated Full-screen “web page” with text and photos. You may also share the individual posts from the search results page, but you must understand that you will not be able to like or comment on either of them.
What is more insight about it?
According to many people the initiative looks much similar to a new product that is called Google Posts, which has its own dedicated website. Google has stated that the initiative is not named Google Posts and even it also does not have any specific name. The company has named posts an experimental new podium on Google, where people have a chance of communicating with text, images and videos straightaway on the search engine. So far this new feature has been confined only to 2016 U.S presidential campaign, but in the future, Google seems to make it available to many other famous figures and organizations.
Wrapping it up
This current move by Google to create a new and more effective search results will help it to establish both a social presence and a new advertising product within its own most used piece of software. Google’s oft-forgotten social network, Google +, stays out of the scene and Google seems to remain much focused to find out new methods that can keep the web relevant in the modern time of the Mobile Apps. That makes sense for the Google to expand the same sort of powerful search and social features, which has been given to presidential candidates, brands and other high profile people.