NNA – Celebrating the power of women’s creativity, the 40 Women To Watch Over 40 list included Ms. Jumana Abu-Ghazaleh, a Board member of Talal Abu-Ghazaleh Organization (TAG-Org) in recognition for her intuitive and innovative approach towards a better knowledge-based future.
The daughter of HE Dr. Talal Abu-Ghazaleh and founder and CEO of betwixt.us, a tech company dedicated to making professional relationships more rewarding and productive by building psychological safety into workgroups, is a recipient of multiple marketing industry awards for her brand strategy work for the likes of American Express, Yahoo, Coca-Cola, Bank of America and Hilton Hotels.
The holder of an MBA from Harvard Business School and a degree in Literature and Philosophy from Claremont McKenna College courageously inspired other women in taking another path and look for a future based on knowledge and innovation.
“I have been in the business of marketing for more than 20 years and I discovered that there is more to be done in the area of communication through betwixt.us, which incorporates research into appreciative inquiry, social penetration theory and Aristotle’s Rhetorical Triangle – in a way that works seamlessly within existing digital collaboration,” she said.
“We have increased our reliance on technology, and a tremendous amount of attention and investment is being directed towards efficiency maximization but none being paid to the development of interpersonal dynamics in a digital world; I did not hesitate at all. It was the right time to change the path and create something new,” she added.
Her inclusion in the list gave her the power to call on women to fight more in this male-dominated world.