MRPORTER.COM, the award-winning global retail destination for men’s style, will launch a new athletic and performance category titled MR PORTER SPORT on 28 April 2015

LONDON, April 28, 2015 / PRNewswire — MR PORTER SPORT will offer customers in more than 170 countries an edited selection of the best and most stylish in performance gear from 25-plus brands across nine disciplines — including running, cycling, tennis, golf, training, outdoor, swimming, sailing and overall fitness accessories. More than 15 new and around 10 existing brands will be introduced to MR PORTER SPORT, and will occupy a dedicated section on the site. New brands include: Arc’teryx, APL, Condor, Newton, 2XU, Castelli, Fizik, Brooks England, Boast, RLX, TriggerPoint, Suunto, Oakley, Matuse and Arena. Existing brands are: Nike, Iffley Road, Cafe du Cycliste, Lacoste, Patagonia, Musto Sailing, Musto Shooting, Peter Millar and Sperry.

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“We are excited to launch MR PORTER SPORT, a dedicated area within MRPORTER.COM that is focused on sport, performance and style. We know that sport and fitness are integral to our customers’ interests and day-to-day lives, so beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well. In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style,” says Mr Toby Bateman, Buying Director, MRPORTER.COM.

MR PORTER SPORT will launch additional disciplines and brands throughout the year, including ski and surf. The initial offering will cover more than 150 new products on the site.

MR PORTER launched in February 2011 and has established itself as the award-winning global retail destination for men’s style, combining unparalleled product offering from the world’s best menswear brands including Brioni, Givenchy, Gucci, Lanvin, ACNE, Burberry Prorsum, Paul Smith, Slowear, and Saint Laurent, and unmatched content through its weekly online magazine, THE JOURNAL, and its bi-monthly broad print newspaper, The MR PORTER Post. The business added grooming in 2013 which currently features over 32 specialist brands, and the category of fine watches in 2014. A year later, MR PORTER SPORT – a dedicated sport and performance category that encompasses technical and stylish wares suited to nine disciplines was introduced. Service is paramount to MR PORTER with express worldwide shipping to more than 170 countries (including same-day delivery to New York and London and next day delivery to the UK, US, Germany, and France), a seamless shopping experience across mobile, tablet, desktop, email and telephone, signature white and black packaging, easy returns and a multi-lingual Customer Care and Personal Shopping team that are available 24/7, 365 days a year.